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himmat01 Member
Joined: 19 Dec 2006 Posts: 1392 Location: DEL
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Posted: Tue May 06, 2008 5:38 pm Post subject: A blast from the past: AI in 1960s. |
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An article on AI in the Time magazine.
Quote: | The world's least inhibited air traveler has long been Air-India International's advertising symbol, a little maharajah with striped turban and quivering wax mustaches. He thinks nothing of matching entrechats with a Moscow ballerina or—since transatlantic service began in May swapping his turban for a Texan's Stetson and a pair of shooting irons. So distinctive is the maharajah that the American Society of Travel Agents in 1959 voted AII first place in a 400-entry travel poster contest. This year the Indian Society of Advertisers gave its top award to the maharajah's originator, Air-India's commercial director, S. K. ("Bobby") Kooka. Despite such honors, Indian politicians last week were demanding the elimination of the maharajah.
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Details:
http://www.time.com/time/magazine/article/0,9171,897638-2,00.html
Our Netas have not changed since the 1960s. [/quote] |
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